Custom Cosmetic Packaging printing serves to showcase products that are designed to enhance beauty. Therefore, it only makes sense to have beautifully printed cosmetic packaging that is designed to accentuate the best features of your product and get your brand message across. No matter what type of packaging it is, everything from Paperboard and Cardboard Boxes, to Stand Up Pouches & Box Bottom Bags can be custom printed with a range of materials, finishes and shapes.

Aside from engaging graphic design and effective messaging, there are many cosmetic packaging printing factors to consider when designing custom packaging.

Stocks / Materials

Material selection is an extremely important aspect of custom cosmetic packaging design. Your choice of materials will play a key role in communicating your brand message, though it will also serve to keep the product safe, whilst being displayed in-store and in transit. When selecting the most appropriate paper stocks for your cosmetic packaging printing, consider the following options:

Gloss: Gloss paper has a shiny surface and is available in different sheens, ranging from semi-gloss to high gloss. A glossy finish implies a sense of 'luxury' and results in high colour saturation which creates vibrant imagery.

 

Matte: Matte paper stocks has a very low sheen and displays colour in much more muted tones than glossy surfaces, for that reason this type of stock brings a nice smooth and natural feeling to the print.

Specialty stocks: coloured, textured and metallic stocks can bring a unique feeling to your packaging and stand out from the competitors.

Recycled paper: The raw appearance of Recycled stocks gives a sense of sustainability and can help to portray a powerful environmentally responsible brand message.

Plastic: for some types of cosmetic products such as make up wet tissues, stand up pouches and box bottom bags are the best solution due it's barrier and protection properties.

Finishes

The Finishes you choose for your cosmetic packaging printing can help to communicate the price point of your product, whilst making your packaging stand out from competitors. Through adding embellishments such as foiling, you can elevate the status of your product to that of a premium product, whilst creating an attention grabbing design. Below are a range of finishes/embellishments to consider for your cosmetic packaging printing.